Impact & Expertise


Troubled companies, of course, need to transform themselves. But so do the world's most successful companies. Apple's greatness is due to its multiple reinventions. Microsoft will require a transformation to counteract Google, and Google continues to look for opportunities to reinvent itself. All great companies, at least periodically, look for ways to fundamentally enhance their trajectory. Almost always the search requires attacking three elements: 

  • Funding the journey—successfully dealing with near term pressures by freeing up cash and achieving quick wins

  • Winning in the medium term—leveraging strengths and building new ones to allow measurable out-performance

  • Ensuring a team, organization, and culture that has the right ambitions and ability to deliver

Concurrently attacking all three elements is, of course, challenging, but it is a challenge that more and more CEOs feel the need to confront. Our view is that although driving change is hard, the root causes of what makes it so hard are not unique.

Instead, there are some common pitfalls that with the right level of focus and commitment can be avoided. More than 50 percent of our work is related to collaborating with CEOs to overcome these common pitfalls to help drive significant, accelerated change.  Read More 

Impact Stories

  • Business Transformation Strategy for a Media Company
  • Discover how BCG supported a large Asian media company in a print-to-online transformation.
  • read more
  • Growth and Transformation of a Retail Bank
  • Find out how BCG transformed the retail business of a major European bank.
  • read more
  • Operational and Cost Excellence in Airline Catering
  • Learn how BCG helped an airline catering company to reach new levels of efficiency and cost competitiveness.
  • read more


More on our Experts

Transformation Change

  • Transformation: The Imperative to Change
  • MORE

Leading CEOs Talk Transformation

In this video series, we speak with CEOs from around the world to learn about their strategies for guiding organizations through change. view

Contact Us

Leave a message for the Transformation practice or submit a request for proposal. Go