Impact & Expertise


Troubled companies, of course, need to transform themselves. But so do the world's most successful companies. Apple's greatness is due to its multiple reinventions. Microsoft will require a transformation to counteract Google, and Google continues to look for opportunities to reinvent itself. All great companies, at least periodically, look for ways to fundamentally enhance their trajectory. Almost always the search requires attacking three elements: 

  • Funding the journey—successfully dealing with near term pressures by freeing up cash and achieving quick wins

  • Winning in the medium term—leveraging strengths and building new ones to allow measurable out-performance

  • Ensuring a team, organization, and culture that has the right ambitions and ability to deliver

Concurrently attacking all three elements is, of course, challenging, but it is a challenge that more and more CEOs feel the need to confront. Our view is that although driving change is hard, the root causes of what makes it so hard are not unique.

Instead, there are some common pitfalls that with the right level of focus and commitment can be avoided. More than 50 percent of our work is related to collaborating with CEOs to overcome these common pitfalls to help drive significant, accelerated change.  Read More 

Impact Stories

  • Defining a Long-Term Vision and Strategic Plan
  • BCG worked with a major steel company to create a long-term vision and a value agenda to prepare it for ambitious growth.
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  • Change Management for an Integrated Oil & Gas Company
  • See how BCG launched a transformation to improve efficiency, change company culture, and review organization and processes.
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  • Reversing 20 Years of Negative Growth
  • See how BCG helped a specialty retailer turn around its business to begin growing.
  • read more


More on our Experts

Transformation Change

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Leading CEOs Talk Transformation

In this video series, we speak with CEOs from around the world to learn about their strategies for guiding organizations through change. view

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