Impact & Expertise


Troubled companies, of course, need to transform themselves. But so do the world's most successful companies. Apple's greatness is due to its multiple reinventions. Microsoft will require a transformation to counteract Google, and Google continues to look for opportunities to reinvent itself. All great companies, at least periodically, look for ways to fundamentally enhance their trajectory. Almost always the search requires attacking three elements: 

  • Funding the journey—successfully dealing with near term pressures by freeing up cash and achieving quick wins

  • Winning in the medium term—leveraging strengths and building new ones to allow measurable out-performance

  • Ensuring a team, organization, and culture that has the right ambitions and ability to deliver

Concurrently attacking all three elements is, of course, challenging, but it is a challenge that more and more CEOs feel the need to confront. Our view is that although driving change is hard, the root causes of what makes it so hard are not unique.

Instead, there are some common pitfalls that with the right level of focus and commitment can be avoided. More than 50 percent of our work is related to collaborating with CEOs to overcome these common pitfalls to help drive significant, accelerated change.  Read More 

Impact Stories

  • Turning Around a Major Medical Technology Company
  • Find out how BCG supported a large medical technology company in improving efficiency and profitability.
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  • Winning Commercial Negotiation in Medical Devices
  • Learn how BCG helped a leading medical device company succeed in difficult negotiations with its largest customer.
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  • Postmerger Integration for a Health Care Equipment Company
  • Learn how BCG supported a large medical technology company to successfully integrate a cross-border competitor.
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More on our Experts

Medical Devices & Technology Publications

  • Winning in China’s Changing Medtech Market
  • MORE

Leading CEOs Talk Transformation

In this video series, we speak with CEOs from around the world to learn about their strategies for guiding organizations through change. view

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