Impact & Expertise

Automotive

In the coming years, the most successful established auto manufacturers will be those that best handle the complexity of global presence in growth markets and that develop relevant technologies, mobility solutions, and partnerships, all with an efficient organization. We help companies manage the challenges of globalization and win in an increasingly complex marketplace by working with them on a number of critical issues:

  • Establishing a presence in growth markets, especially China. This includes determining the local infrastructure needed for dealer networks, production facilities, and development.

  • Generating value from new drive technologies, specifically electric drives combined with combustion motors. This includes developing an optimal portfolio of drive technologies and exploring partnerships to support emerging e-mobility business models.

  • Establishing leadership in the premium-vehicle segment, which is experiencing proportionally higher growth. This includes identifying premium-customer segments and tapping them with specific offers.

  • Exploring new partnerships between original equipment manufacturers (OEMs) and nonautomotive companies and pinpointing the key success factors in joint ventures and alliances. More than ever, companies want to make the most of their costs and investments.

Learn more about the specific global challenges automotive companies face today, and how we are helping these organizations succeed in this environment. Read More 

Experts

More on our Experts

Impact Stories

  • Improving R&D Performance in the Automotive Industry
  • See how BCG worked with a major automotive manufacturer to help bring about an R&D transformation.
  • read more
  • Market Entry Strategy for a Vehicle Manufacturer
  • BCG helps an automotive manufacturer enter a developing market by reshaping its products, brand, and distribution model.
  • read more
  • Brand Rejuvenation for Automobile Manufacturer
  • Learn how BCG helped a client reposition its brand to kick-start market share growth and target new consumer segments.
  • read more

The Premier Thought-Leadership Resource

BCGPerspectives ImageExplore the latest cutting-edge thinking on business and management issues. bcgperspectives.com

Automotive Publications

  • Returning to Growth: A Look at the European Automotive Aftermarket
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