Industry Challenges
The media industry is in turmoil. New platforms, such as online, mobile, and social networking, are driving major shifts in consumer behavior and advertising. Companies are rethinking—and possibly blowing up—their business models. In this environment, all media companies must address some critical questions:
How can we develop a path through the changing competitive landscape?
How can we protect our traditional business while building new revenue streams?
How can we leverage our brand, content, and audience through these new platforms?
How can we prevent the erosion of advertising revenue and profitability?
How can we improve operational cost efficiency and effectiveness?
How can we ensure liquidity and maintain financial strength?
BCG Competencies
BCG works with leading global and local media companies to address strategic and operational issues across all categories and topics.
We recognize that the media sector is both a local and a global business. BCG has local experts in 28 offices who understand the specifics of individual media markets, and our integrated network of global and regional topic leaders allows us to share best practices and the latest trends.
The BCG Media team—a group of more than 70 partners and more than 300 trained professionals—has worked on more than 520 projects for media clients over the last five years.