Impact & Expertise

Media & Entertainment

The media industry is in turmoil. New platforms, such as online, mobile, and social networking, are driving major shifts in consumer behavior and advertising. Companies are rethinking—and possibly blowing up—their business models. In this environment, all media companies must address some critical questions:

  • How can we develop a path through the changing competitive landscape?

  • How can we protect our traditional business while building new revenue streams?

  • How can we leverage our brand, content, and audience through these new platforms?

  • How can we prevent the erosion of advertising revenue and profitability?

  • How can we improve operational cost efficiency and effectiveness?

  • How can we ensure liquidity and maintain financial strength?

BCG works with leading global and local media companies to address strategic and operational issues across all categories and topics. Read More 

Impact Stories

  • A Marketing Rethink for a Consumer Electronics Firm
  • Learn how BCG helped to reshape a consumer electronics company’s marketing strategy and budget.
  • read more
  • Advertising Strategy for an Online Media Company
  • See how BCG supported an online media company in developing a network advertising strategy and implementation roadmap.
  • read more
  • Business Transformation Strategy for a Media Company
  • Discover how BCG supported a large Asian media company in a print-to-online transformation.
  • read more

Experts

  • Patrick Forth
  • Global Leader—Technology, Media, and Telecom Practice
  • Sydney
  • John Rose
  • Senior Partner & Managing Director
  • New York
More on our Experts

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Patrick Forth on the key capabilities required for companies to succeed in today's environment of rapid technological change.
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Media & Entertainment Publications

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