Impact & Expertise

Medical Devices & Technology

The medical-technology industry encompasses a diverse set of companies, many of which are facing similar challenges. To remain competitive in a changing environment, executives need to answer a number of important questions:

  • How can we transform our sales, marketing, and pricing to achieve efficiency and competitive advantage?

  • How can we protect our pricing power in an environment where clinical differentiation is decreasing, regulation and transparency are increasing, and competition is intensifying?

  • How do we optimize our portfolio of businesses and products to take advantage of growth opportunities ushered in by new technology?

  • What can we do to capture rapid-growth and low-cost production opportunities in emerging markets?

BCG works with medical-technology and medical-device companies across all topics and sectors. Our experts focus on the specific areas that are most critical to business success. Read More 


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