Technology companies face many common challenges, whether they are in semiconductor devices or equipment, digital devices or network infrastructure, software or IT services. They operate in a global environment. The pace of change is rapid and driven by the unrelenting velocity of technology, the emergence of new competitors, the evolution of customer needs and expectations, and business-model innovations that reverberate across the world.
As a result, they face a number of strategic and operational questions:
In what part of the value chain should they play?
What technologies should they invest in?
How do they create an ecosystem to support their competitive advantage?
How can they foster innovation and capture higher margins?
What are the most effective customer segmentation, value proposition, and marketing vehicles, and which segments should they target?
How can they fuel their growth?
As they grow, how can they organize to limit complexity, maintain agility, and drive performance?
How do they compete globally?
Our technology clients value our strategic understanding of their business and our operational ability to drive to concrete results across the entire value chain—innovation and R&D, manufacturing, supply chain and sourcing, and sales and marketing. We help our clients address their most important issues:
Transition from hardware to software and services
Evolution of demand to developing countries
Move toward customer-centric solutions
Mergers and acquisitions and other forms of consolidation in maturing markets
Convergence between telecom and media and the need to develop new ecosystems
Make, buy, or partner decisions across a deconstructed value chain
Creation of strong sales and marketing organizations
Coordination of global capabilities and scale with local market knowledge
Unrelenting cost reduction
Protection of valuable intellectual property rights
The technology sector is both a local and a global business. Our practice recognizes that reality by having local-market experts in all regions and countries and by leveraging our global experts as necessary. The BCG Technology team consists of 38 partners and more than 270 trained professionals. Collectively, they have worked on more than 960 assignments for technology clients over the last five years.