Impact & Expertise

Publications

  • The Rule of Three and Four

  • Bruce Henderson
  • January 1976
  • A stable competitive market never has more than three significant competitors, the largest of which has no more than four times the market share of the smallest.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

Winning in a Slow-Growth Economy

Surviving and thriving in the downturn is the theme of our Collateral Damage series, which includes some practical steps that companies need to take now to secure their future. READ

BCG Offices

GlobeBCG has more than 80 offices around the world. Learn about our global presence. GO

The Premier Thought-Leadership Resource

BCG.Perspectives siteExplore the latest cutting-edge thinking on business and management issues.bcgperspectives.com