Impact & Expertise

Publications

  • Follow the Surplus: European Consumers Embrace Online Media

  • David Dean, Cenk Sezginsoy, Paul Zwillenberg
  • April 2013
  • The average European consumer receives value—net of the associated costs—of some €2,100 a year from media, and approximately half of this “consumer surplus” comes from online media. The key factors are in place to accelerate online consumption across the European media landscape, creating significant opportunities for media companies.
  • Read more on bcg.perspectives

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