Impact & Expertise


  • Redefining Brazil’s Emerging Middle Class: How to Prepare for the Next Wave of Consumption Growth

  • Olavo Cunha, Simon Cheng, Rim Abida
  • July 2013
  • The most dramatic growth in Brazil’s consumer market in this decade will be driven by middle-class and affluent households, which will account for 85 percent of incremental spending. And they will be concentrated in more cities across the country. To reach them, companies will need an entirely new marketing approach. 
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