Impact & Expertise

Publications

  • The Experience Curve - Reviewed - IV. The Growth Share Matrix

  • Bruce Henderson
  • January 1973
  • Many businesses require far more cash input than they can ever generate. A few businesses generate far more cash than they can profitably reinvest. A few businesses are self-sufficient in cash flow. Over time they will become much larger and also large net generators of cash. Most businesses, however, generate very little cash even though they use little. The reported earnings must be reinvested and probably always will. These businesses are cash traps.
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