Impact & Expertise


  • Understanding Consumers in the “Many Africas”

  • Stefano Niavas, Lori Spivey, Mia von Koschitzky Kimani, Garett Chau
  • March 2014
  • BCG polled 10,000 African consumers to determine their shopping behaviors, purchase intentions, and planned spending for more than 20 different product categories, ranging from appliances and automobiles to clothing and snack foods. The findings can provide critical insights for companies seeking to gain competitive advantage in these diverse markets.
  • Read more on bcg.perspectives

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