Impact & Expertise

Publications

  • Women Want More: How to Capture More than Your Share of the Female Economy

  • Michael Silverstein, Kate Sayre
  • August 2009
  • One billion women participate in the workforce worldwide, and over the next several years they will spend an incremental $5 trillion or more on goods and services—a sum that is bigger than any country’s bailout package. Yet women still find themselves undervalued in the marketplace, underestimated in the workplace, and underappreciated at home. The companies that really get women and respond to their unmet needs with skill, nuance, and genuine engagement will enjoy breakaway growth, unprecedented customer loyalty, and category dominance.
  • Read more on bcg.perspectives

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