Impact & Expertise

Publications

  • Women Want More (in Financial Services)

  • Michael J. Silverstein , Kosuke Kato , Pia Tischhauser
  • October 2009
  • The lifestyles of working and affluent women, both married and single, increasingly call for a specialized approach to serving them financially—one that can be immensely profitable for financial institutions. Yet few institutions have recognized, let alone acted on, this opportunity. Based on a global survey, this paper explores why many women are dissatisfied with their financial services providers and what institutions can do to seize the moment.
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