Impact & Expertise


  • The Business of Sustainability: What It Means to Managers Now

  • Maurice Berns, Andrew Townend, Zayna Khayat, Balu Balagopal, Martin Reeves, Michael Hopkins, Nina Kruschwitz
  • October 2009
  • In the Fall 2009 MIT Sloan Management Review, BCG consultants and MIT SMR editors discuss how sustainability issues are altering the competitive landscape and how companies are responding. Their insights are based on a joint research initiative that included a global survey of more than 1,500 corporate executives and over 50 in-depth interviews with experts from a range of disciplines. Read the article and the companion research report summary or detailed findings.

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