Impact & Expertise


  • Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

  • Michael Silverstein, Kate Sayre
  • September 2009
  • Informed by a global survey of 12,000 women, this new book, by BCG senior partner Michael J. Silverstein and BCG partner Kate Sayre explores the rise of the "female economy." 

    • Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide 

    • They will be responsible for $5 trillion of incremental spending over the next several years—a greater commercial potential than the rise of the consumer economies of India and China

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