Impact & Expertise


  • The Connected Kingdom: How the Internet Is Transforming the U.K. Economy

  • Carl Kalapesi, Sarah Willersdorf, Paul Zwillenberg
  • October 2010
  • The size of the U.K. Internet economy is about £100 billion, equivalent to 7.2 percent of GDP. But that number is less significant than the role that the Internet plays in driving innovation and generating sales for U.K. businesses and in providing benefits to consumers.

  • Read more on bcg.perspectives

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