Impact & Expertise


  • The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping Ecosystem

  • Jeff Walters, Youchi Kuo, Waldemar Jap, Hubert Hsu
  • November 2011
  • China will likely have the world’s largest population of e-commerce shoppers by 2015, with a potential market size of RMB 2 trillion. BCG explains what makes China’s online-shopping ecosystem unique, and how companies must customize their strategies to take advantage of this exciting time of growth.

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