Impact & Expertise

Publications

  • The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping Ecosystem

  • Jeff Walters, Youchi Kuo, Waldemar Jap, Hubert Hsu
  • November 2011
  • China will likely have the world’s largest population of e-commerce shoppers by 2015, with a potential market size of RMB 2 trillion. BCG explains what makes China’s online-shopping ecosystem unique, and how companies must customize their strategies to take advantage of this exciting time of growth.

  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

Winning in a Slow-Growth Economy

Surviving and thriving in the downturn is the theme of our Collateral Damage series, which includes some practical steps that companies need to take now to secure their future. READ

BCG Offices

GlobeBCG has more than 80 offices around the world. Learn about our global presence. GO

The Premier Thought-Leadership Resource

BCG.Perspectives siteExplore the latest cutting-edge thinking on business and management issues.bcgperspectives.com