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Latest Publications
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- May, 2012
- The Road to Service Excellence: Ten Ways Industrial Goods Companies Can Win in Services
- Joerg Matthiessen, Peter Ulrich, Pekka Vanne, Patrick Staudacher, Felix Stellmaszek
Industrial goods companies that think of services as supplying spare parts are missing out on opportunities to offer customers solutions that increase revenues and boost profitability. Service champions pursue a broad set of services, including installation, training, retrofits, upgrades, and outsourcing.
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- Focus
- May, 2012
- Adaptive Strategy in Government
- Craig Baker, James Purnell, Martin Reeves
Many governments have lost confidence in strategy. Instead of determining goals, they follow methods. But good strategy calls for doing the opposite: being clear about goals and flexible about how to reach them. An adaptive approach to strategy offers governments a chance to rehabilitate this vital discipline.
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- Focus
- May, 2012
- Tracking Consumers Through Europe's Debt Crisis
- Ivan Bascle, Camille Egloff, Catherine Roche
Consumers’ reaction to Europe’s debt crisis, following hard on the recession, varies by country. Companies will need different pricing plans, cost structures, and brand positioning for individual markets. Some categories will shrink. Others, related to health, family, and stability, will grow as consumers seek refuge at home with their families.
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- Read more on bcg.perspectives
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