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Latest Publications

  • Focus
  • September, 2014
  • The Battle for Automotive Brand Loyalty in China
  • Marco Gerrits, Donald Zhang, Andreas Klotz, Liang Xu, Alex Xie
  • Many Chinese car owners are trading up to higher-end brands, but millions of others are changing brands because they’re not happy with their current cars. As the Chinese auto market enters a new phase, domestic and foreign automakers alike will have to work hard to secure the loyalty of their customers.
  • Read more on bcg.perspectives
  • Report
  • September, 2014
  • Global Payments 2014: Capturing the Next Level of Value
  • Stefan Dab, Gero Freudenstein, Nick Gardiner, Alenka Grealish, Federico Muxi, Pedro Rapallo, Carl Rutstein, Olivier Sampieri, Pieter van den Berg, Kuba Zielinski
  • The payments and transaction-banking businesses continue to represent vital elements of the global banking and financial-services landscapes. Their importance as critical sources of revenue and drivers of deeper customer relationships is still growing. This twelfth edition of BCG’s Global Payments report offers a comprehensive view of the industry.
  • Read more on bcg.perspectives
  • Focus
  • September, 2014
  • Adding Data, Boosting Impact: Improving Engagement and Performance in Digital Display Advertising
  • Paul Zwillenberg, Dominic Field, Mark Kistulinec, Neal Rich, Kristi Rogers, Samuel Cohen
  • New research by The Boston Consulting Group shows that advertisers using advanced targeting techniques and tackling performance barriers can achieve a 32 percent improvement in cost per action (CPA) along with enhanced consumer engagement and campaign performance across all major metrics. Some advertisers improved CPA by more than 50 percent.

  • Read more on bcg.perspectives

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