Impact & Expertise

Publications

BCG’s publications present our latest thinking on today’s most important business topics. Through extensive surveys and rigorous analysis, our experts get to the heart of the issues that matter most to your business. We are always looking at the latest developments in all fields, exploring the trends that are essential for companies to consider in a rapidly changing competitive environment.

We have a long history of generating groundbreaking ideas and breakthrough concepts that have become standard practice for business today. Search our site for the BCG publications that can help you create advantage in your particular area of interest.

Latest Publications

  • Focus
  • September, 2014
  • The Battle for Automotive Brand Loyalty in China
  • Marco Gerrits, Donald Zhang, Andreas Klotz, Liang Xu, Alex Xie
  • Many Chinese car owners are trading up to higher-end brands, but millions of others are changing brands because they’re not happy with their current cars. As the Chinese auto market enters a new phase, domestic and foreign automakers alike will have to work hard to secure the loyalty of their customers.
  • Read more on bcg.perspectives
  • Report
  • September, 2014
  • Global Payments 2014: Capturing the Next Level of Value
  • Stefan Dab, Gero Freudenstein, Nick Gardiner, Alenka Grealish, Federico Muxi, Pedro Rapallo, Carl Rutstein, Olivier Sampieri, Pieter van den Berg, Kuba Zielinski
  • The payments and transaction-banking businesses continue to represent vital elements of the global banking and financial-services landscapes. Their importance as critical sources of revenue and drivers of deeper customer relationships is still growing. This twelfth edition of BCG’s Global Payments report offers a comprehensive view of the industry.
  • Read more on bcg.perspectives
  • Focus
  • September, 2014
  • Adding Data, Boosting Impact: Improving Engagement and Performance in Digital Display Advertising
  • Paul Zwillenberg, Dominic Field, Mark Kistulinec, Neal Rich, Kristi Rogers, Samuel Cohen
  • New research by The Boston Consulting Group shows that advertisers using advanced targeting techniques and tackling performance barriers can achieve a 32 percent improvement in cost per action (CPA) along with enhanced consumer engagement and campaign performance across all major metrics. Some advertisers improved CPA by more than 50 percent.

  • Read more on bcg.perspectives

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