Informed by a global survey of 12,000 women, this new book, by BCG senior partner Michael J. Silverstein and BCG partner Kate Sayre explores the rise of the "female economy."
Women today control as much as 70 percent of household purchases and $20 trillion of consumer spending worldwide
They will be responsible for $5 trillion of incremental spending over the next several years—a greater commercial potential than the rise of the consumer economies of India and China
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