"Takes you inside the hearts, minds, and operations of the developing-country companies that you will soon be engaging with-as competitors, partners, or your new owners."
—Indra K. Nooyi, Chairman and CEO, PepsiCo
Authors Harold L. Sirkin, James W. Hemerling, and Arindam K. Bhattacharya discuss the key concepts of the book view video
To survive, compete, and succeed in the age of globality, every company will have to work its way through the "seven struggles"
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