The Boston Consulting Group on Strategy is a book for managers who want to understand how the world really works and use that understanding to change the course of their companies and the markets in which they compete. This anthology of articles on strategy and management is an essential companion for executives who are facing the need to rethink their businesses.
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The themes that run through the book—the importance of competitive advantage, the need to break compromises and de-average the numbers, the value of time, and the power of seeing second- and third-order causes, to name a few—are more relevant than ever because the need for effective strategy has never been greater.
Whether the task is to defeat new competitors or entrenched ones, it is often necessary to go back to the basics and to consider radical departures. The Boston Consulting Group on Strategy will help readers do both, because it contains seminal ideas about reducing costs and gaining market share, as well as new thinking about the power of networks, pricing, segmentation, and the impact of ever cheaper communications and distribution. The ideas these articles present were almost all developed and tested during work with clients worldwide to improve both position and performance.
Learn more about BCG's strategy practice.The Nature of Business Strategy
The Development of Business Strategy
- Foundations
- Milestones
The Practice of Business Strategy
- The Customer: Segmentation and Value Creation
- Innovation and Growth
- Deconstruction of Value Chains
- Performance Measurement
- Resource Allocation
- Organizational Design
- Leadership and Change
Business Thinking
Social Commentary
Carl Stern
Carl is BCG's Chairman. He was elected president and chief executive officer in 1997 and served through 2003. Carl served as Americas regional chair from 1991 to 1997 and led the Chicago office from 1981 to 1991. He joined BCG in 1974.
His professional practice has focused on helping clients develop competitive strategies for individual businesses and shaping corporate portfolios and organizations. His clients, most of which are global in scope, have spanned consumer packaged goods, financial services, and industrial companies. Carl coedited Perspectives on Strategy and has spoken at management forums around the world.
Before joining BCG, he served in the U.S. Navy as a supply officer.
Carl holds an M.B.A. from Stanford University Graduate School of Business and a B.A. in economics from Harvard College.
Mike Deimler
Mike is a senior partner and managing director in BCG's Atlanta office. Before transferring to Atlanta in 1995, he was a manager in the Melbourne and Boston offices. He joined BCG as a consultant in the Boston office in 1990.
Previously, Mike was a consultant with The Wharton Center, a strategy consulting firm affiliated with the Wharton School of the University of Pennsylvania. Mike has an M.B.A. from the Wharton School and a B.A. awarded with highest distinction from the University of North Carolina, where he was a Morehead Scholar.


