BOSTON, October 3, 2011—The Boston Consulting Group (BCG) is today unveiling a new online platform designed to make its research, analysis, insights, and commentary more widely, fully, and readily available to the global business community.
The website—bcgperspectives.com—offers unprecedented access to BCG’s latest thinking as well as ideas and concepts dating back to the time of Bruce Henderson, who founded the firm in 1963 and is widely recognized as one of the architects of modern management thinking.
It is intended to serve as a forum for debate on current business issues as well as a reference point for business and other leaders as they grapple with the challenges of managing their organizations in these turbulent times.
The website—which draws its name from the firm’s groundbreaking series of pamphlets that launched in the 1960s and 1970s such concepts as the growth-share matrix and the experience curve—covers a host of different topics relevant to senior and middle managers, academics, and leaders in the public and social sectors. These range from the renaissance in U.S. manufacturing to competing in China and from capturing the growth of the female economy to leveraging technology in education.
“Throughout our history, BCG has been a catalyst for change in the world of business and beyond. We have always devoted substantial resources to developing innovative ideas and insights along with techniques to help managers solve some of their toughest problems,” said BCG President and CEO Hans-Paul Bürkner. “In today’s volatile and fast-moving environment, we think it’s more important than ever to make our rich store of intellectual capital available to the global business community.”
The breadth and depth of the content on bcgperspectives.com reflect BCG’s extensive expertise across numerous industries, functions, and regions. Today, BCG has 15 practice areas, with experts based in 74 offices around the world. Eight practices focus on industries and business sectors: Consumer, Energy & Environment, Financial Institutions, Health Care, Industrial Goods, Insurance, Public Sector, and Technology, Media & Telecommunications. Seven practices focus on functions and capabilities: Corporate Development, Global Advantage, Information Technology, Marketing and Sales, Operations, Organization, and Strategy.
In addition to these specialist practices, BCG leads a Sustainability Initiative and several institutes and centers, including the Strategy Institute, the Institute for Organization, and the Center for Consumer Insight. The work of BCG Fellows, who are among the firm’s most accomplished thinkers and doers, is also featured on the website.
The website—updated on a weekly basis—spotlights flagship reports, articles, and opinion pieces, as well as video interviews, podcasts, and data-rich interactive graphics.
Antonella Mei-Pochtler, a senior partner at BCG who runs the media practice, heads the firm’s marketing operations, and leads the development of the online platform, said: “We know that, in these turbulent times, senior business leaders are looking for ideas, practical insights, and solutions to their daily challenges—and doing so 24-7. This is why we have made our content accessible online via multiple platforms. As a result, we hope that, wherever they are, our clients—and the broader business community—can draw inspiration from and engage with us on the reports, articles, and multimedia they find on bcgperspectives.com."
Officially being launched to the public today, bcgperspectives.com opens with "Leading Transformation," a package of articles and videos that features interviews with 11 CEOs, including David Brennan of AstraZeneca, Christopher J. Nassetta of Hilton Worldwide, and Irene Rosenfeld of Kraft Foods.
Other notable content includes an analysis of the world’s top value-creating companies; the future of technology in the post-PC world; and research undertaken in collaboration with the World Economic Forum on emerging-market companies that are demonstrating unlikely leadership and ingenuity in innovating ways to overcome natural-resource constraints and address other sustainability issues.
“Ever since the days of Bruce Henderson, BCG has been producing provocative business thinking and analysis and devising solutions to the thorniest problems facing the leaders of organizations—whether companies, governments, or NGOs,” said Simon Targett, BCG’s editor in chief, who oversees the firm’s editorial activities and global media relations. “The new website will allow us to deliver our ideas and insights in a timely and topical way. We hope that a broad range of people will make bcgperspectives.com a regular must-visit online destination.”
For more information, please contact Eric Gregoire at email@example.com or at + 1 617 850 3783.