The Financial Times looked at the BCG publication Thriving Under Adversity: Strategies for Growth in the Crisis and Beyond, in which Martin Reeves and Michael Deimler argue that, in past recessions, simply cutting costs has not been enough to ensure a healthy recovery. "If survival buys time, it does not guarantee sustainable competitive advantage," they write. The same article also made note of Michael and Martin’s concept of "adaptive advantage," as presented in New Bases of Competitive Advantage: The Adaptive Imperative.
BCG president and CEO Hans-Paul Bürkner shared his views on a wide variety of business topics in an extensive interview with the Financial Times. Hans-Paul discussed his advice for CEOs on how to handle the economic downturn, his thoughts on the recovery of the economy, and the role that emerging markets will play in the coming years. He also talked about how the consulting industry is dealing with the current environment. View video