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Rune Jacobsen

Senior Partner & Managing Director

Oslo

Rune Jacobsen on Retail

Rune Jacobsen is the global leader for The Boston Consulting Group's consumer retail sector and a core member of the firm’s Consumer and People & Organization practices. He is an expert with BCG TURN, which helps clients deliver rapid, visible performance improvements in the short term while strengthening their organizations and positioning them to win in the future.

Since joining BCG in 1999, Rune has acquired deep client experience from more than 120 retail projects with many of the world’s leading retailers in a range of sectors, including do-it-yourself, apparel, sports, electronics, furniture, and home.

Rune understands that companies in the consumer products industry inhabit a world where change is the only constant and where the surest way to generate value is to constantly reinvent the business. It’s a world in which he works with retail CEOs to lead and orchestrate transformation and reinvention programs. Rune is recognized worldwide as a leading expert in grocery retailing.

Before joining BCG, Rune was director of the Norwegian Center for Media Economics.

Areas of Expertise

  • Leads BCG’s global work in the consumer retail sector
  • BCG TURN—turnaround, restructuring, and transformation
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development
  • Omnichannel retailing
  • Market entry and growth strategy
  • Category management and cost of goods sold
  • End-to-end supply chain and warehouse automation
  • New-business-model design and implementation

Education

  • MA, honors, Norwegian School of Management
  • BS, Norwegian School of Management
Experts
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