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Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice


Tom Lutz is the global leader of The Boston Consulting Group’s Consumer practice. He is also the former head of the firm’s South System (Dallas, Houston, Atlanta, and Miami), as well as the former leader of BCG's Americas private-equity topic.

Since joining BCG in 1992, Tom has worked extensively with packaged-goods manufacturers, specialty retailers, restaurants, hotels, grocery retail, convenience retail, and private equity.

Tom's client work has focused on areas of growth strategy, innovation, consumer insight, category management, portfolio strategy, distribution economics, trade spending, and postmerger integration.

Prior to joining BCG, Tom worked for Anderson & Co., where he consulted for a variety of businesses on operational and strategic issues.

Areas of Expertise

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness
  • Large-scale transformation
  • Customer relationship management
  • Pricing execution in consumer goods
  • Grocery and mass merchants
  • Restaurants


  • MBA, with distinction, Harvard Business School
  • BS, with honors and distinction, University of North Carolina at Chapel Hill
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