Bringing BCG Content to Life

BCG has partnered with Reza Ali, EyeEm, and Magnum Photos to create our own visual language and to help share fresh perspectives that reinvent how organizations view and think of the world.

Our mission was to develop a unique visual style to reflect BCG’s distinct brand and compelling thought leadership. We sought to trade traditional stock imagery for authentic metaphorical artwork that brings our content to life in unexpected ways.

The Digital Designs of Reza Ali

Reza Ali used algorithms to create a series of parametric images for the Challenge pages on This cross between science and art culminates in a strong visual language that represents BCG's brand.

Read more about Reza Ali's branding mission

The Creative Community of EyeEm

The EyeEm community's more than 18 million photographers stray from the cliché and the literal to depict BCG's content through photo missions that capture the spirit of our thought leadership.

Explore BCG's partnership with EyeEm

Magnum Photos: A Living Archive

Magnum Photos commemorated BCG's 50th anniversary with a creative exhibition that gave life to five themes critical to BCG and the world at large. We collaborated with Magnum again to launch the new

Discover Magnum's work with BCG

Paolo Pellegrin's Lyrical Humanism

Paolo Pellegrin photographed some influential BCGers at the office and beyond. His Career Impact series explores rich new levels of BCG’s culture.

Learn more about Paolo's work on

Artistic Partnerships