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The Creative Community of EyeEm

Instead of using stock photography, BCG partnered with EyeEm—a global community of photographers—to source unique, thought-provoking imagery for each expertise on bcg.com. The result? Business themes translated into the most authentic visual metaphors.

Defining a New Visual Language

Q&A with Florian Meissner, cofounder and CEO of EyeEm

Q: Tell us about EyeEm photography.

A: We are an up-and-coming company with 80 employees in three different cities all over the world representing a community of millions of photographers. These guys give us their most precious goods—their best photographs—and we help them get discovered and rewarded.

Q: Why did you choose to partner with BCG?

A: With over 15 million photographers in over 150 countries, BCG has an equally global DNA as our community, so I think that’s a perfect match.

Q: What was special about your partnership with BCG?

A: What struck us working with BCG was that they abandoned the usual ways of sourcing stock photography and are trying to define a new visual language that is completely on-brand and defines quality through picture storytelling.

Q: What process led to the creation of the images on bcg.com today?

A: It started with the creation of missions. BCG worked with our team to translate the business themes they had into visual themes for our photographers…We have a team dedicated to finding and curating the best images that come out of our missions. It’s a team of curators, photographers, and visual enthusiasts, who debate upon the best results.

From Business Theme to Photo Vision

A BCG team partnered with an EyeEm team to marry their two specialties: business and beauty. BCG provided business themes, and then worked with EyeEm to translate them into visual missions. Explore the images below to see some of the stunning results.

Education EyeEm image — Photo Mission: A Fresh Perspective. Every day gives us opportunities to discover new and unusual experiences.

Insurance EyeEm image — Photo Mission: Under Pressure. In today’s world, we’re always on the go.

Media & Entertainment EyeEm image — Photo Mission: Shining Light. Natural light is a way to reawaken a familiar scene and reimagine a moment.

Engineered Products and Infrastructure EyeEm image — Photo Mission: Building Beauty. This photo mission is all about spotting gorgeous examples of design and skill on a larger scale, such as the beautiful fluid curves of bridges, buildings, and walkways.

Metals and Mining EyeEm image — Photo Mission: Raw Nature. This photo mission is all about exploring the natural waves, curves, and shapes of nature, in air, sea, and land.

Process Industries and Building Materials EyeEm image — Photo Mission: Elements of Construction. A true challenge in photography can be beautifully capturing something that is not typically considered beautiful.

Telecom EyeEm image — Photo Mission: Careful Navigation. The first time you take an unfamiliar journey can be daunting.

Travel, Transportation, & Tourism EyeEm image — Photo Mission: On The Way! Seeing the world is half the fun—the other part of the adventure is getting there. @brettworth

Change Management EyeEm image — Photo Mission: Throw a Curve. There’s plenty of geometric and architectural photography out there, focusing on strong straight lines and angles. But what about the other side of this?

Globalization EyeEm image — Photo Mission: A Competitive Chance. This mission is all about sport and competition, examined in a new and unusual way.

Strategy EyeEm image — Photo Mission: Planning Ahead. This mission is about capturing in a photograph the effort, the training, the practice, and the preparation of your undertakings. @yumemen

Technology and Digital EyeEm image — Photo Mission: Exploring New Ground. As adults, many of us still chase that feeling of exploration and adventure by treading new metaphorical ground, as we learn new skills, move house, and generally make changes in our lives.

Need a Photo That Fits the Mood? Ask This Startup’s Algorithm

Bloomberg delves into the relationship between BCG and EyeEm. Explore marketing partner Massimo Portincaso's vision for bcg.com, and how EyeEm helped to implement it.

Read the article

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