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Alberto Zunino is a core member of the Consumer and the Marketing, Sales & Pricing practices at The Boston Consulting Group. He is also a member of the People & Organization practice.

Since joining BCG in 2008, Alberto has focused his client work on strategic and operational topics across the consumer value chain, particularly on business development, commercial strategy, and operational effectiveness. He has deep industry experience in the consumer, retail, and travel and tourism sectors.

Prior to joining BCG, Alberto was a principal with Booz & Company.

Areas of Expertise

  • Strategic planning and business development
  • Commercial strategy
  • Retail operations improvement
  • Supply chain management
  • Category performance improvement (CPI)
  • Category management


  • MBA, SDA Bocconi
  • Laurea, mechanical engineering, Politecnico di Torino
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