Amitabh Mall leads Boston Consulting Group's Consumer practice in Australia. He also coleads BCG's go-to-market work in rapidly developing economies.

Since joining BCG in 2001, Amitabh has acquired extensive experience working with for leading consumer-facing multinational companies in India and globally to craft and deliver business transformation.

In his work, Amitabh takes a highly cross-functional approach that cuts across sales and marketing, category management, operations, and supply chain, finance and talent management. His specific area of focus is building go-to-market capabilities for clients.


  • Leads BCG's Consumer practice in Australia
  • Leads BCG's personalization topic in Asia-Pacific
  • Coleads BCG's analysis and go-to-market in rapidly developing economies (RDEs)
  • Business transformation in retail
  • Digital strategy and omnichannel business
  • RDE prioritization and market entry


  • MBA, Indian Institute of Management, Bangalore
  • Bachelors of commerce, Osmania University, Hyderabad


Deep Expertise, Broad Experience