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Amitabh Mall

Partner & Managing Director


The Digital Revolution in Asia-Pacific Retail

There are five different routes traditional retailers can take to tap the digital footprint of Asia-Pacific’s shoppers: one-fifth of the world’s population. BCG’s Amitabh Mall explains.

Amitabh Mall is a core member of the Consumer practice of The Boston Consulting Group and he leads the firm's Marketing, Sales & Pricing practice in India. He also coleads BCG's go-to-market work in rapidly developing economies.

Since joining BCG in 2001, Amitabh has acquired extensive experience working with for leading consumer-facing multinational companies in India and globally to craft and deliver business transformation.

In his work, Amitabh takes a highly cross-functional approach that cuts across sales and marketing, category management, operations, and supply chain, finance and talent management. His specific area of focus is building go-to-market capabilities for clients.

Areas of Expertise

  • Leads BCG's Marketing, Sales & Pricing practice in India
  • Coleads BCG's analysis and go-to-market in rapidly developing economies (RDEs)
  • Business transformation in retail
  • Digital strategy and omnichannel business
  • RDE prioritization and market entry

Honors and Awards


  • MBA, Indian Institute of Management, Bangalore
  • Bachelors of commerce, Osmania University, Hyderabad
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