Managing Director & Partner
Andreas Gräf is a core member of Boston Consulting Group's Operations and Industrial Goods practices, as well as an expert in large scale change. He works with leading OEMs, suppliers, and engineering service providers; helping them to optimize business and operating models, as well as cost structures; through large-scale transformation, recovery, and Zero-Based-Budgeting (ZBB) programs.
Aggressive cost cuts may be tempting, but they often leave companies less equipped to compete. Instead, companies should apply an old idea made new: zero-based budgeting.