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Andrew Gutierrez is a core member of the Consumer and Operations practices at The Boston Consulting Group; he is also a member of the Marketing, Sales & Pricing practice. He leads BCG's work in cost of goods sold (COGS) and category management.

Since joining BCG in 2000, Andrew has acquired deep knowledge and experience across a wide range of industries, including retail, health care, telecommunications, industrial goods, business services, government, and nonprofits. He is focused on developing strategy and managing transformational change at major retailers, and has led many large-scale COGS reduction efforts at leading US clients.

A common theme drives Andrew’s work: a determination to generate customer, competitor and economic insights to drive strategic decisions—and working hand-in-hand with organizations to implement those decisions.

Prior to joining BCG, he worked at the US Treasury Department.

Areas of Expertise

  • Leads BCG's work in cost of goods sold (COGS) and category management
  • Category performance improvement (CPI)
  • Retail pricing and promotion
  • Store brand strategy
  • New concept development
  • Category management
  • Category and department-level strategy


  • JD, Stanford Law School
  • MBA, University of Pennsylvania—the Wharton School
  • BA, University of Virginia
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