Anette Mellbye joined Boston Consulting Group in June 2019. She is a member of BCG’s Digital Accelerator Systems (DAS) specializing in digital transformation. Anette is a digital transformation practitioner and has extensive experience and expertise in digital transformation across functions, including management, spin out, group level, and board positions. She has worked across industries and disciplines to help businesses (management and boards) understand the importance of challenging the status quo, digitally transforming organizations, and reengineering businesses.

Prior to joining BCG, Anette worked as a strategic advisor on digital transformations, and as a board member for listed companies in media and retail. She also held several leadership positions related to tech and development at Schibsted Media Group.


  • MSc, comparative politics, London School of Economics


  • Top 50 Women in Tech Norway –2020
  • Best tablet app Europe, INMA –2015
  • Best tablet app Worldwide, INMA –2015
  • Schibsted innovation Award, 1st price –2014
  • Permanent contributor at NNH executive board program
Deep Expertise, Broad Experience