Chris Freeberg is a leader in the Consumer, and Marketing, Sales & Pricing practices at Boston Consulting Group.

Chris has deep experience in marketing and commercial transformations, including portfolio and brand strategy, resource allocation, market entry strategies, route-to-market and channel strategies, consumer insights, and leveraging AI and advanced analytics to unlock profitable growth. He has advised multiple Chief Marketing Officers (CMOs) on how to translate their agendas into comprehensive marketing transformations.

Within the consumer industry, Chris has significant experience in packaged foods, beer, spirits, plant-based alternatives, and premiumization trends across sectors.

Chris began his time at BCG in the New York office before transferring to be a founding partner of its new Brooklyn office. Before his tenure at BCG, he worked in US sales strategy and B2B marketing for Keyence, a leading Japanese technology company.