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Chris Freeberg is a leader in the Consumer, and Marketing, Sales & Pricing practices at Boston Consulting Group.

Chris has deep experience in marketing and commercial transformations, including portfolio and brand strategy, resource allocation, market entry strategies, route-to-market and channel strategies, consumer insights, and leveraging AI and advanced analytics to unlock profitable growth. He has advised multiple Chief Marketing Officers (CMOs) on how to translate their agendas into comprehensive marketing transformations.

Within the consumer industry, Chris has significant experience in packaged foods, beer, spirits, plant-based alternatives, and premiumization trends across sectors.

Chris began his time at BCG in the New York office before transferring to be a founding partner of its new Brooklyn office. Before his tenure at BCG, he worked in US sales strategy and B2B marketing for Keyence, a leading Japanese technology company.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Yale University School of Management
  • BA, University of Chicago

Publications and Videos

How Consumer Companies Can Pull Off Two Transformations At Once

How Consumer Companies Can Pull Off Two Transformations at Once

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.
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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
Deep Expertise, Broad Experience