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Christina Synnergren joined The Boston Consulting Group in 2003 and works on retail- and consumer-related assignments in the Nordic region and worldwide. She is a core member of BCG's Consumer practice and has extensive experience in retail work. She is also a member of the global leadership team of BCG's apparel topic.

Christina has worked on more than 40 major assignments in retailing and consumer goods in the Nordics and Europe, covering a broad range of topics along the entire value chain. She has worked with fashion retailers on concept/brand strategy, digital strategy and store transformation, as well as refining the distribution model for a global beauty product brand. Christina has worked with clients in the fashion, jewelry, and accessory industries, and in the retail sectors of private equity funds.

Areas of Expertise

  • Member of the global leadership team of BCG's apparel topic
  • Due diligence in retail and private equity
  • Strategy for global brands
  • Expansion strategy for retail chains
  • Strategy review in fashion
  • Digital strategy


  • MBA, Kenan-Flagler, University of North Carolina at Chapel Hill
  • MSc, economics and government, Stockholm School of Economics
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