David Michael is among Boston Consulting Group’s foremost experts on China, having served as managing director of the firm's Greater China business and worldwide leader of BCG's Global Advantage practice. He is a member of BCG’s Energy; Operations; and Technology, Media & Telecommunications practices.

Since joining BCG in 1992, David has advised a wide range of international clients on strategic and organizational issues related to winning in emerging markets. He has advised Chinese companies on their global expansion programs and supported numerous energy and utility clients on strategic issues in China and other emerging markets.

David has particular expertise in the technology, media, and telecommunications industries. From 2004 to 2009, he served on the strategy advisory board of China Mobile Corporation, one of China's five largest companies and the world's biggest telecom operator. He is an expert on the Internet in emerging markets.

David coauthored the book The $10 Trillion Prize: Captivating the Newly Affluent in China and India and Asia’s Digital Dividends: How Asia-Pacific’s Corporations Can Create Value from E-Business. He has also written articles published in the Harvard Business Review, Bloomberg Businessweek, the Economist, and the Financial Times. He presented a TED Talk as part of a series of talks curated by TED and BCG.

David is a member of the World Economic Forum's Global Agenda Council on Emerging Multinationals, which includes CEOs from emerging-market companies. He has facilitated workshops and panels at World Economic Forum sessions in Davos and in Dalian, China.