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Diederik Vismans

Partner & Managing Director

Amsterdam

Diederik Vismans joined The Boston Consulting Group in 2005. He is a core member of the firm’s Consumer and Marketing, Sales & Pricing practice areas.

Diederik focuses around advancing commercial functions and transforming GTM in today’s digital age. He has a major interest in helping clients leverage digital, data, and advanced analytics to stimulate revenue growth through digital marketing, personalization, targeted advertising, CRM and e-commerce.

During his years at BCG, Diederik has been in charge of several large transformations at multinational consumer goods companies. His recent projects include supporting a global retailer, a fast-moving consumer goods company, and an NGO in their digital and data driven marketing transformations.

Diederik serves on the leadership team of BCG’s global Digital Marketing Accelerator (DMA). The Accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds, built to help advertisers dramatically improve the efficiency and effectiveness of their digital marketing. Through DMA, Diederik has established a partnership with Facebook EMEA. He is also the firm’s Social Impact node in Amsterdam in which capacity he is responsible for orchestrating BCG’s social impact engagements.

Areas of Expertise

  • Large scale transformations
  • Marketing transformations
  • Digital and data driven marketing
  • Personalization
  • Pricing
  • Strategy and sustainability

Education

  • MSc, corporate finance, University of Amsterdam
  • IMD leadership course, applied sustainability for business executives
Experts
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