To win in China, travel and tourism companies need a tailored, thoughtful approach and deep understanding of the market’s characteristics. The country is big, diverse, and at an earlier stage of development than other tourism markets. The key to success is identifying the market’s most profitable segments, understanding their unique needs, figuring out how best to reach those segments, and then making the most of your investment.

Frank Budde
Managing Director & Partner

Frank Budde leads The Boston Consulting Group’s Operations practice in Australia and New Zealand and is a core member of the Consumer Industrial Goods, and Operations practices. Frank leads BCG’s travel and tourism work in the Asia-Pacific region.

Since joining BCG in 2002, Frank has advised clients across a number of sectors, particularly in mining, industrial goods, and travel and tourism in areas such as airlines, airports, and travel distribution.

Frank has deep expertise delivering business transformation and profit improvements to groups, companies, and business units. He has headed major programs in labor and asset productivity, sourcing, maintenance, and operational effectiveness. Frank has led BCG's support for more than $100 billion of infrastructure megaprojects in the mining and transport infrastructure space, with a focus on capital productivity, schedule, and risk management.

Before joining BCG, Frank worked for a German retail bank. He wrote his master's thesis—on how to apply an approach of uniform shareholder value management across a portfolio of different businesses—in cooperation with Lufthansa.


  • MA, business and economics, WHU Otto Beisheim School of Management


  • Scholarship, Foundation of the German Economy
  • Scholarship, Foundation of German Savings Banks
Deep Expertise, Broad Experience