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Fredrik Lind

Senior Partner & Managing Director


Niklas Zennström on the Race to Save the Baltic

The founder of Atomico and Skype learned to swim, sail, and fish in the Baltic Sea. Witnessing 450 miles of algal blooms during a boat race on the sea several years back prompted Niklas Zennström to found Race for the Baltic, a partnership that includes BCG. He discusses with BCG's Fredrik Lind the environmental challenges and economic opportunities associated with restoring the sea.

Fredrik Lind leads the Technology, Media & Telecommunications (TMT) and Social Impact practices in the Nordics, and he is the global leader of TMT marketing. He has worked for over 20 years with TMT clients, covering topics such as transformation, strategy, digitization, corporate finance, sales and marketing, organization, and operations.

As the Nordic leader of TMT, Fredrik is driving BCG's thought leadership in digitization through reports commissioned, for example, by Google and Facebook, as well as via BCG reports, laying out the required digital agenda for the Nordic countries and Sweden in particular.

The majority of his work is centered on transformation, primarily around companywide and digital transformations. In addition, his most recent social impact work is focused on the Baltic Sea, where BCG has set the agenda and created a focus on innovation and economic growth.

Fredrik has acquired his experience in TMT consulting in the Nordics, Asia, Europe, and the US. He was based in Singapore, primarily serving clients in Southeast Asia, from 2005 to 2012.

Areas of Expertise

  • Leads BCG's Technology, Media & Telecommunications and Social Impact practices in the Nordics
  • Telecom: Mobile and fixed across all topics, with emphasis on FMC, fiber/TV, mobile data monetization, omnichannel with a digital and mobile-first focus
  • Lean and call-center operations
  • Media: Broadcasting, B2B, e-commerce, digital transformation, and print (news, magazines and books)
  • Technology: Focus on smartphones, ICT solution selling, and industry verticals growth
  • Supply chain optimization and cost effectiveness
  • In-depth functional skills in transformation and organization
  • Hundreds of successful sales and marketing efforts to drive top-line growth
  • Multiple PMIs and culture/people transformations for blue-chip companies
  • Hundreds of due diligence, acquisition assessments, vendor due diligence, and other transaction-related projects
  • Spin-offs, de-mergers, carve-outs, and joint ventures


  • MSc, Stockholm School of Economics
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