Galina Appell began her Boston Consulting Group career in 2011 at the Moscow office. She is a core member of the firm’s Financial Institutions practice. Galya works with wealth managers, retail banks, insurers, fintechs, and insurtechs that are looking for innovative ways to conceive, deliver, and expand their product and services offerings. She helps her clients design optimal customer journeys and personalize customer experiences, as well as transform their entire organization to better support new strategic goals. 

Galya’s background in private equity makes her well suited to work with private equity firms. At BCG, she helps funds assess new investment opportunities and develop strategies for organic and non-organic growth.


  • Financial advice
  • Financial wellness
  • Retail banking
  • Wealth management
  • Insurance
  • Big Data and advanced analytics
  • Change management
  • M&A and divestitures/post-merger integration


  • MBA, Columbia Business School
Deep Expertise, Broad Experience