Digital and mobile technologies are fundamentally changing the way channels work. BCG’s George Bene explains that, in order to successfully navigate these changes, companies must take an integrated approach across channels to develop a new selling model.

George Bene is a core member of The Boston Consulting Group’s Marketing, Sales & Pricing and Industrial Goods practices.

Since joining BCG in 2002, George has focused his client work on industrial goods, technology, sales, and pricing.

Before joining BCG, he was an officer and a helicopter pilot in the US Army.

AREAS OF EXPERTISE

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Segmentation and pricing strategy
  • Global-growth strategy

EDUCATION

  • MBA, Tuck School of Business at Dartmouth
  • BS, mechanical and aerospace engineering, Princeton University

Publications and Videos

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Evaluating Pricing in Due Diligence for Value Creation in Private Equity

In today’s hypercompetitive deal environment, value creation is critical for acquisition strategies. By formulating the right pricing strategy during due diligence, PE firms can incorporate the potential for significant EBITDA increases into their investment theses and, ultimately, into their bids. BCG’s unique approach to assessing potential pricing improvements during due diligence, together with our expertise in executing pricing improvement programs, helps firms capture this upside after acquisition.
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How Hardware Makers Can Win in the Software World

Manufacturers of everything from medical devices to farm equipment recognize the big opportunities in software solutions. But to succeed, they need radically different business models.
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Jump-Start Growth by Sharpening Sales Force Focus

Here’s how managers can make even a high-performing sales force more productive—and increase the revenue and profits of the business by 10% to 15%.
Deep Expertise, Broad Experience