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Changing the Channels

New Selling Models in the Digital Age

Digital and mobile technologies are fundamentally changing the way channels work. BCG’s George Bene explains that, in order to successfully navigate these changes, companies must take an integrated approach across channels to develop a new selling model.

George Bene is a core member of The Boston Consulting Group’s Marketing, Sales & Pricing and Industrial Goods practices.

Since joining BCG in 2002, George has focused his client work on industrial goods, technology, sales, and pricing.

Before joining BCG, he was an officer and a helicopter pilot in the US Army.

Areas of Expertise

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services
  • Segmentation and pricing strategy
  • Global-growth strategy


  • MBA, Tuck School of Business at Dartmouth
  • BS, mechanical and aerospace engineering, Princeton University
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