Gerardo Gutierrez-López joined Boston Consulting Group in 2015 in Mexico City. Gerardo has worked primarily in the consumer goods industry, with a focus on marketing, sales, and pricing, and operations. He is also an alumni ambassador of the BCG Henderson Institute, where he supported the Strategy Lab during 2017-2018.

Gerardo’s recent case experience includes the diagnosis and implementation of best practices in the distribution network of a CPG player in Central America. He has also defined and implemented promotional strategies for the biggest market of a beer multinational, and for a Mexican food conglomerate. He is also experienced in game workshops, with a focus on Your Strategy Needs a Strategy and “Pricing War” games.

AREAS OF EXPERTISE

  • Strategy
  • Game workshops
  • Net revenue management
  • Distribution

EDUCATION

  • BS, Biology, Tecnológico de Monterrey
  • BASc, Economics, Tecnológico de Monterrey

Publications and Videos

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The Playful Corporation

When we play, we improvise, imagine, and inspire—all of which is good for business. Here’s how to add playfulness to business strategy.
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Strategy, Games, and the Mind

A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. Neuroscience and gaming can provide the tools to achieve this.
Deep Expertise, Broad Experience