Gerardo Gutiérrez-López
Consultant
Monterrey
Gerardo Gutierrez-López joined Boston Consulting Group in 2015 in Mexico City. Gerardo has worked primarily in the consumer goods industry, with a focus on marketing, sales, and pricing, and operations. He is also an alumni ambassador of the BCG Henderson Institute, where he supported the Strategy Lab during 2017-2018.
Gerardo’s recent case experience includes the diagnosis and implementation of best practices in the distribution network of a CPG player in Central America. He has also defined and implemented promotional strategies for the biggest market of a beer multinational, and for a Mexican food conglomerate. He is also experienced in game workshops, with a focus on Your Strategy Needs a Strategy and “Pricing War” games.
When we play, we improvise, imagine, and inspire—all of which is good for business. Here’s how to add playfulness to business strategy.
A complex world needs multiple kinds of strategies—and strategists. Understanding the specific brain mechanisms that underpin strategic skills can help companies better assess, source, match, and deploy the right talent against specific strategic challenges. Neuroscience and gaming can provide the tools to achieve this.