Gerardo Gutierrez joined The Boston Consulting Group in 2015. He is an ambassador at the BCG Henderson Institute, supporting the Strategy Lab. Gerardo has worked primarily in the Marketing, Sales & Pricing practice at BCG since he joined the firm, with a focus on the consumer goods industry.
Gerardo’s recent case experience includes the definition of a promotional strategy for a Mexican food conglomerate and for the Mexican branch of a beer multinational company in the context of net revenue management projects. He is also experienced in game workshops, with a focus on Your Strategy Needs a Strategy and “Pricing War” games.