Choose your location to get a site experience tailored for you.

Remember my region and language settings
Gerardo Gutierrez

Associate

Mexico City

Gerardo Gutierrez joined The Boston Consulting Group in 2015. He is an ambassador at the BCG Henderson Institute, supporting the Strategy Lab. Gerardo has worked primarily in the Marketing, Sales & Pricing practice at BCG since he joined the firm, with a focus on the consumer goods industry.

Gerardo’s recent case experience includes the definition of a promotional strategy for a Mexican food conglomerate and for the Mexican branch of a beer multinational company in the context of net revenue management projects. He is also experienced in game workshops, with a focus on Your Strategy Needs a Strategy and “Pricing War” games.

Areas of Expertise

  • Promotional strategy
  • Marketing
  • Game workshops
  • Net revenue management

Education

  • BS, biology, Tecnológico de Monterrey
  • BASc, economics, Tecnológico de Monterrey
Experts
Previous Page