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Gerardo Gutierrez joined The Boston Consulting Group in 2015. He is an ambassador at the BCG Henderson Institute, supporting the Strategy Lab. Gerardo has worked primarily in the Marketing, Sales & Pricing practice at BCG since he joined the firm, with a focus on the consumer goods industry.

Gerardo’s recent case experience includes the definition of a promotional strategy for a Mexican food conglomerate and for the Mexican branch of a beer multinational company in the context of net revenue management projects. He is also experienced in game workshops, with a focus on Your Strategy Needs a Strategy and “Pricing War” games.

Areas of Expertise

  • Promotional strategy
  • Marketing
  • Game workshops
  • Net revenue management


  • BS, biology, Tecnológico de Monterrey
  • BASc, economics, Tecnológico de Monterrey
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