Glenn Granger joined Boston Consulting Group in 2019. He is a leader at BCG Omnia and also leads the Marketing Catalyst team globally.

Glenn brings nearly 30 years of experience as a marketing effectiveness expert, consultant, and entrepreneur. Throughout his work serving a portfolio of multinational clients, Glenn has been an innovator in the field of marketing analytics, and has helped companies improve their return on marketing investment. Glenn is the author of “Raindancing: Why Rational Beats Ritual,” where he sets out the case for using data to inform marketing decision making. 

Glenn was a founding partner of Edge Consulting, an analytics consulting firm which was sold to Accenture in 2002; and a founding partner and CEO of marketingQED, which developed marketing effectiveness software and was sold in 2016.


  • CEO advisory
  • Future marketing and business strategy
  • Marketing effectiveness
  • Change management
  • Big data and advanced analytics


  • MA, philosophy, University of London
  • BA, mathematics, University of Oxford
  • Oxford Blockchain Strategy Programme - The University of Oxford Saïd Business School
  • Artificial Intelligence: Implications for Business Strategy - MIT Sloan Executive Education
Deep Expertise, Broad Experience