Choose your location to get a site experience tailored for you.

Remember my region and language settings
Guillaume Charlin

Senior Partner & Managing Director


Guillaume Charlin is a core member of the Consumer and Marketing, Sales & Pricing practices at The Boston Consulting Group.

Since joining BCG in 1997, Guillaume has covered strategic and operational issues in consumer products, ranging from mass market to luxury and from food and beverage to fashion. Guillaume has deep expertise in developing brand and growth strategies for consumer products companies. His expertise touches on topics such as demand-centric growth, marketing effectiveness, go-to-market strategies, supply chain, large-scale transformation, and people strategy development.

Before joining BCG, he worked at Arthur Andersen.

Areas of Expertise

  • Leads BCG's Consumer Products topic in Europe
  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
  • Large-scale transformation


  • MSc, engineering, L’École Nationale des Ponts et Chaussées
Previous Page