Managing Director & Senior Partner
Gustav Gotteberg leads the Financial Institutions and Insurance practices in the Nordics for Boston Consulting Group.
Since joining BCG in 2003, Gustav has worked with clients in a broad array of industries, including the finance, insurance, telecommunications, IT services, consumer goods and services, retail, postal, logistics, engineering, energy, and sports management industries. He has acquired deep expertise in digital, large-scale transformation programs, technology startups, major change processes, revenue growth, and profit improvement.
Gustav likes to bring a philosophical approach to the challenges in the work he does; his motto: If it were easy, someone else would already be doing it. He joined BCG directly upon completing his university studies and officer training in the Royal Norwegian Air Force.
Discover the untold potential of Norway’s growing health and life science industry, poised to accelerate access to novel treatments, diversify the economy, and ignite untapped sources of economic growth.
Norway has the opportunity to become a leading digital hub for oil, gas, and other. BCG has identified five key areas that would accelerate Norway’s global value proposition.
Simple, straightforward transactions like the ones they enjoy on retail websites. But most corporate banks lag far behind when it comes to offering convenient online tools.
The banking industry’s structure is moving to industry stacks, reflecting a shift from competition among vertically integrated companies to horizontal competition at each layer of the banking business.
One of the most frequent reasons for financial institutions’ underperformance when it comes to lean programs is an insufficient understanding of the role that culture change plays.