Jerod Coker joined Boston Consulting Group in New York in January 2016. He now works out of the Los Angeles office. Jerod is a BCG Henderson Institute Ambassador, concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies. He is a core member of the Financial Institutions and Pricing practice areas.

Before joining the firm, Jerod founded a microfinance fund, worked as a venture capital associate, and performed economic development research.


  • MSc, Economic & Social History (with Distinction), University of Oxford
  • MSc, Philosophy & Public Policy (with Distinction), London School of Economics
  • BA, Economics (Summa Cum Laude, Valedictorian), University of Oklahoma


  • Marshall Scholarship
Deep Expertise, Broad Experience