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Joana Freixa



Joana Freixa is a core member of the Financial Institutions practice at The Boston Consulting Group and a member of the Marketing, Sales & Pricing practice.

Since joining BCG in 2009, Joana has focused her client work on the financial services sector. She has acquired deep experience in commercial strategy for retail banking.

Working at BCG, Joana believes, allows her to continuously learn new trends and new business models and to experience unique opportunities.

Areas of Expertise

  • Financial institutions
  • Retail banking
  • Marketing, sales and pricing
  • Corporate banking
  • Transaction banking
  • Multichannel strategy
  • Asset management and wealth management
  • Project management office (PMO)
  • Sales


  • Master's degree, management, Nova School of Business and Economics
  • Bachelor’s degree, management, Nova School of Business and Economics
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