Julia Fetherston joined The Boston Consulting Group in 2009. She is the cofounder and leader of BeSmart, BCG's behavioral economics and insights initiative. In this role, she brings her passion and experience designing complex system transformation through nuanced behavioral change to clients in the public and private sectors.
Julia has advised and implemented transformational strategy initiatives across a range of social impact and public sector organizations, including economic development and planning, finance, labor, education, and social welfare. She works with private sector clients to integrate choice architecture and customer insights to improve the productivity, performance, and customer experience of organizations in sectors including airlines and travel and tourism, energy, IT, and telecommunications.
Before joining the firm, Julia worked as private secretary to the deputy prime minister and minister of finance in New Zealand. She also led a major study to increase private capital for public services as a member of the UK cabinet office's social investment and finance team.